Wrapped up my report on Joseph Michelli's book "The New Gold Standard," this week. Now I'm talking to him on Twitter. How cool is that?!! GM's report on the book can be read here: http://www.shubeebusinesstips.com/2009/06/the-new-gold-standard/
Anyone who works in a customer service focused business needs to read this book!
I have long time roots in advertising and marketing, beginning just out of high school when I would developing sponsorship campaigns for my college cycling team including jersey design and sponsorship marketing collateral. Eventually moving on to learn more about graphic arts through print and web design while working in journalism throughout college. From there I took a four year stint as graphic design specialist at the local print shop, honing my skills with color theory, print design and the need for helping businesses with their advertising campaigns. Moving on from that, I opened my own graphic design and advertising studio for four plus years working with small businesses worldwide and I now serve as marketing manager for ShuBee. Along the way from there to here, I've become quite a Mac junkie (13 computers, compacts, laptops, iPods and counting), internet plumber (dozens of websites serving tens of thousands of visitors a month, SEO ninja (#1 Google ranking for dozens of keywords) and overall marketing wiz.
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